Starbucks India faced backlash and calls for boycotts following the release of a commercial set in India that stirred controversy, particularly among conservative circles.

The advertisement, featuring parents encountering their transgender daughter at a Starbucks outlet, prompted accusations of the company “going full Bud Light” in its attempt to embrace progressive values. In the video, a father initially struggles to accept his child’s transition but eventually embraces it by ordering a drink for his transgender daughter under her new name. Starbucks India shared the commercial on Twitter with a caption emphasizing the importance of personal identity. However, the advertisement received significant criticism, with political commentator Rukshan Fernando expressing disdain for Starbucks’ attempt to import its “woke corporate culture” into the Indian market. Other social media users echoed similar sentiments, lamenting the perceived erosion of cultural identity and values. Many criticized Starbucks India for veering away from traditional marketing approaches and instead opting for a campaign that seemed disconnected from Indian sensibilities. Some consumers questioned the need for such “woke” messaging and suggested that Starbucks should focus on promoting its products and services rather than engaging in controversial social commentary. Overall, the backlash highlighted the risks associated with brands attempting to align themselves with progressive causes, with critics arguing that such campaigns may alienate a significant portion of their customer base.